Gen Alpha and Religion: What 13-Year-Olds Say 

Today’s young people are maturing in a society that has experienced a decades-long decline in religious affiliation. Yet, Springtide data repeatedly show that young people adopt religious and spiritual identities, profess religious and spiritual beliefs, and see the value of religion and spirituality in their lives. Our recent study, Thirteen:

Read More »
Letters to Our Younger Selves

Letters to our Younger Selves: How to Be Happy

Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and spirituality, media and technology, US politics, and COVID-19. In conjunction with this release, we invited members of the Springtide Ambassadors

Read More »
Illustration of various paper scraps

Letters to Our Younger Selves: Sage Advice

Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and spirituality, media and technology, US politics, and COVID-19. In conjunction with this release, we invited members of the Springtide Ambassadors

Read More »
Illustration of hands writing a letter

Letters to Our Younger Selves: Girl Power

Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and spirituality, media and technology, US politics, and COVID-19. In conjunction with this release, we invited members of the Springtide Ambassadors

Read More »
Thirteen: A First Look at Gen Alpha cover

New Report Sheds Light on the Eldest of Gen Alpha

The oldest of Gen Alpha have now entered their teen years, and we wanted to learn more about their experience.   Our latest report, Thirteen: A First Look at Gen Alpha, shares an initial glimpse into the newest generation. We asked more than one thousand 13-year-olds across the US to share

Read More »

Clues and Questions about Gen Alpha 

The oldest members of Generation Alpha (born 2010–2024) turn 13 this year, which means that from 2023 forward, this generation will be included in our research. Gen Alpha has already generated considerable interest in the research space, particularly as it relates to education and mental health. Read more on traits

Read More »
More Insights on Gen Alpha

More Insights on Generation Alpha

The oldest of Generation Alpha, the generation following Gen Z, turn 13 this year, which means they will enter the demographic of young people we study here at Springtide. Mark McCrindle, founder of the Australian research firm McCrindle, coined the name for those born between 2010 and 2024 – the

Read More »

13 Points on Generation Alpha

At our recent Conference on Mental Health, Religion and Gen Z, a participant asked the question “What about Generation Alpha?”   Generation Alpha is the generation following Gen Z – they’re born between 2010 and 2024. While here at Springtide, we study the religious and spiritual lives of those 13-25, the

Read More »