Letters to our Younger Selves: How to Be Happy
Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and [...]
Letters to Our Younger Selves: Sage Advice
Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and [...]
Letters to Our Younger Selves: Girl Power
Our newest offering, Thirteen: A First Look at Gen Alpha, uncovers what today’s 13-year-olds (who are the oldest of Generation Alpha) think, feel, and believe about their identities, religion and [...]
New Report Sheds Light on the Eldest of Gen Alpha
The oldest of Gen Alpha have now entered their teen years, and we wanted to learn more about their experience. Our latest report, Thirteen: A First Look at Gen Alpha, shares an initial glimpse [...]
Clues and Questions about Gen Alpha
The oldest members of Generation Alpha (born 2010–2024) turn 13 this year, which means that from 2023 forward, this generation will be included in our research. Gen Alpha has already generated [...]
More Insights on Generation Alpha
The oldest of Generation Alpha, the generation following Gen Z, turn 13 this year, which means they will enter the demographic of young people we study here at Springtide. Mark McCrindle, founder [...]
13 Points on Generation Alpha
At our recent Conference on Mental Health, Religion and Gen Z, a participant asked the question “What about Generation Alpha?” Generation Alpha is the generation following Gen Z – they’re born [...]