
Key Findings from Our Research on Gen Alpha and 13-year-olds
The oldest members of Generation Alpha—whose years span from 2010 to 2024—became teenagers in 2024. New research captures what the eldest of Gen Alpha are thinking, feeling and experiencing. In 2024, Springtide Research Institute conducted a study of 13-year-olds in the US—the oldest members of Generation Alpha. In this report,