Springtide Research Institute was recently featured in an article by Religion News Service. You can see an excerpt of this article in part below, but we encourage you to visit their site to read the piece in its entirety.

But these days, Swift’s faith appears more fluid. Her religious references are as eclectic as a Brooklyn thrift shop — well-worn Christian metaphors sit alongside a more bohemian mishmash of witchcraft, divination and paganism. Her newest release, “The Tortured Poets Department,” is a patchwork of religious allusions, from good Samaritans and Jehovah’s Witnesses to altar sacrifices and prophecies.

Whatever her personal beliefs, the syncretism displayed in the sprawling 31-song double album — which racked up 300 million listens in 24 hours, making it Spotify’s most streamed album in one day — is emblematic of the religious mishmash of millennial and Generation Z religion writ large. These days, roughly 28% of U.S. adults identify as atheist, agnostic or “nothing in particular,” and a 2021 survey from Springtide Research Institute showed that 51% of its sample population of 13- to 25-year-olds use tarot cards or engage in fortunetelling. 

Click here to read the full article.