Gen Alpha Poll: Impact of COVID was Positive and Cancel Culture is Good

Springtide July 31, 2024

Springtide Research Institute was recently featured in an article by Newsweek. You can see an excerpt of this article in part below, but we encourage you to visit their site to read the piece in its entirety. Thirteen-year-olds are considered the oldest of “Generation Alpha.” Springtide Research Institute surveyed 1,112 of them

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Key Findings from Our Research on Gen Alpha and 13-year-olds

Springtide July 31, 2024

The oldest members of Generation Alpha—whose years span from 2010 to 2024—became teenagers in 2024. New research captures what the eldest of Gen Alpha are thinking, feeling and experiencing. In 2024, Springtide Research Institute conducted a study of 13-year-olds in the US—the oldest members of Generation Alpha. In this report,

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