Gen Alpha Poll: Impact of COVID was Positive and Cancel Culture is Good

Springtide Research Institute was recently featured in an article by Newsweek. You can see an excerpt of this article in part below, but we encourage you to visit their site to read the piece in its entirety. Thirteen-year-olds are considered the oldest of “Generation Alpha.” Springtide Research Institute surveyed 1,112 of them

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Key Findings from Our Research on Gen Alpha and 13-year-olds

The oldest members of Generation Alpha—whose years span from 2010 to 2024—became teenagers in 2024. New research captures what the eldest of Gen Alpha are thinking, feeling and experiencing. In 2024, Springtide Research Institute conducted a study of 13-year-olds in the US—the oldest members of Generation Alpha. In this report,

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Digital Culture Gives Young People Political Voice

Springtide Research Institute was recently featured by Psychology Today in an article written by our very own Angela Patterson, Ph.D. You can see an excerpt of this article in part below, but we encourage you to visit their site to read the piece in its entirety. People engage with social media each

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What’s Working: SD United

This post continues our series to showcase our learnings in a multi-year campaign titled What’s Working, a  Lilly Endowment Inc.– supported project to discover how faith-based organizations are working to engage Gen Z. Over the course of 2024, we’ll visit organizations across the country that are revamping traditional methods and

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Gen Z and Politics: More Conversation 

Springtide Research Institute is hosting a series of conversations connected to our 2024 research on young people’s political engagement and attitudes, including when and why religious and political beliefs intersect. Below, members of our Springtide Ambassadors Program (SAP)—Gabriella, 18, Peyton, 15, and Brandon, 24, discuss some of their motivations, passions,

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What’s Working: Generation Spark 

As part of our multiyear campaign titled What’s Working, sponsored in part by Lilly Endowment Inc., we’re talking with faith-based organizations across the country to discover how they’re working to engage Gen Z. Generation Spark supports young people by empowering adults to better connect with them. Born out of the

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